What can you do to improve the appeal of your upcoming major press release? Public relations visuals, according to several experts, have a 100% probability of succeeding. The identicality of the photographs is the only condition. Why is it so hard to pick the appropriate pictures?

Tips for Picking Pictures

Here are some tips for maximising the use of photographs in press releases. Pay attention to the suggestions in this article if you want the media to take notice of your work.

Observe the captions at all times.

Newer members of the public relations team frequently forget to include captions for the photos. You will be depriving your readers of important information if you don’t provide captions with your pictures. Did you know that captions perform 16 percent better than the text when it comes to reading comprehension? It is advised to make the caption text larger or bolder than the body copy. You may make sure that your pictures have the appropriate captions by following these steps:

Describe the image as little as possible. You should give your reader information such as the image’s date, place, time, and context.

When creating captions, utilise complete sentences. When the text is written in the present tense rather than the past, a sense of immediacy is produced.

It’s best to keep captions as brief as possible. You can make your argument in a few short sentences.

Remember that you have to name the people in the picture.

Use a professional photographer’s services.

Press release images must only be used with permission from the owner or if you have the legal authority to do so. If you employ a professional photographer to capture your photos, the photos will be of a high standard and copyrighted. It is crucial to discuss the subject of your press release in advance with a photographer.

If you don’t have enough money to hire a photographer, you can always take your own pictures. You’ll need to use a little more creativity to make your headline and subhead relevant to the wants and needs of your target audience. Another choice is to use images that have a Creative Commons licence. The right to publish them is free of charge.

Keep low-quality photos out of your posts.

When putting together a press release to include it, pay attention to the structure and image quality. Professional journalists almost often reject images that are too dark or fuzzy. The results will be devastating for your audience as well.

Make use of appealing infographics.

Infographics can contain all the details that your audience needs to be aware of. They work perfectly if you give them a lot of data. Eye-catching statistics and data must be included in a news release to stand out.

Use a range of images at various sizes.

You can put both portraits and landscapes. Different shapes and sizes can be helpful. It will be simple to adapt to other media platforms.

Take more pictures if you need to.

After receiving your press release, a journalist may request more images; be ready to supply them. Keep the collection close at hand to hasten delivery. Editors choose photos based on news, trends, and the demographic they want to appeal to.


Always keep in mind the importance of attribution. As a result, working with a journalist will be easier. In your announcement, make sure to credit all of your sources. In your press releases, include eye-catching graphics and infographics to aid readers in comprehending and empathising with the subject matter.