⭐ Tech platforms may not be able to rely on sending users to third-party websites to opt out of having their data being sold, according to the California attorney general’s interpretation of the state’s privacy law. Here’s Kate Kaye at Digiday:

When a media and entertainment conglomerate directed people to a third-party trade association’s digital ad opt-out tool, it wasn’t an appropriate opt-out, said the state’s OAG, which said it amounted to a failure to allow people to opt-out from the sale of their personal information. And, when a pet industry site forced people to use a trade group’s digital ad opt-out tool, the OAG alleged the company was not in compliance with the law.